From garbage to life
When Yuval Sa'ar sent me a message that he and Galit Gaon want me to attend the Jerusalem Design Week, at an exhibition that they curated, I was very happy. The brief was very short in the mile. Of course I agreed and from there we set off ... When we first met the five designers with the curators (Sa'ar and Genius) it was explained in detail what the matter was. Izika Genius Mythological Treasure at the Israel Museum is the genius's father and curates 127 exhibitions there. This year is the 20th year to go. The curators selected five exhibits from all of them and adapted the theme of the exhibits that the genius curated as an opening point / reference for each designer. Each designer was asked to respond in his own way to the exhibition at that time. I sat there in great tension to hear what my topic was. "How much do you have to respond to the 1975 exhibition and its theme of recycling?" Wow Wow my face has fallen a bit, what's the recycling now? I'm not in a particularly green section. (I probably didn't realize how accurate they were in the first second. How each subject's design and fit was accurate!) After a few days, we started receiving materials from the Israel Museum archives, including photos from the exhibition, invitation, texts and more. Then one very simple picture caught my attention, it was a car yeast crane. I realized that the lever was the main component of my job. And I realized that the connection between me and the subject and the audience is very clear. I am very busy with improvisation and depreciation. I have almost no depreciation at the studio. Each cut of wood is kept in a sack thinking that the day will come and do away with it, Same with small metal cuts and other different materials. One day when I went to my glass volume I suddenly noticed all the scraps of glass from his puffs, I asked him about it? He answered garbage. What garbage? This is amazing! Can't you inflate it or use it? Garbage lovers. Lost! Immediately I told him to keep everything aside. It's amazing amounts of glass tubes that are weird and different from each other, Fragments of glass in such a mass grave. He kept me and collected them. I went to the studio and burned the edges on one side so they could fill with these strange glassware water and on the other so they wouldn't cut off the glass edges. Each shape of the tool is different so I made different feet from a brass bar that is unique to the shape of the tool. I created vases! Maintain the beauty and character of the fracture and make it a jewel. Now the question asked: How do I convey to the audience that these glass scraps are gold. As a quote from the 1975 exhibition: "Attention You Are Going For Gold" Here is the accompanying text of my installation in Jerusalem Design Week Jerusalem Design Week 2017 - Jerusalem Design Week - أسبوع التصميمم From the tin to the tin "In an exhibition that Isaac's genius curated 42 years ago, he puts a mirror in front of the viewer and discusses the quantities of waste produced by the individual and the industry. An exhibition that encouraged premature recycling and "recycling" of waste. But what happens when waste becomes an object of consumer desire? The lever constitutes a different and decisive point of view in the perception of the object and the perception of the beauty of the fault. From the point of view of depreciation, hierarchy has come to change and emphasize the turning of depreciation from an indirect object into an object of desire. Leverage the depreciation towards the object itself which is not required to undergo a recycling transformation, but only a minimal manipulation that defines a new aesthetic. " I put the shards of glass in a crane machine that we usually see in malls and try to take out bears, the locals and other puppets. From the experience of the last days of the show, it no longer matters what was inside. Every garbage was successful there. The audience's desire to succeed in putting out something more important than what is inside. The very existence of the machine and its contents have (in my opinion) managed to slightly change the visitors' point of view of "garbage" Anyone who manages to extract such glass waste (has already succeeded over 30 people) we produce and design a vase for him. Go see Design Week in Jerusalem this year is particularly successful. With a very interesting range of designers and works from abroad but mainly Israeli!